Why a Sense of Belonging?

A Sense of Belonging is what you feel when you are in a place where people “get” you. They understand who you are and who you’re trying to become. A customer-centric business creates a sense of belonging for their clients by focusing on providing services that make them feel seen and valued.

At A Sense of Belonging, we work with small business service providers to craft holistic client experiences that deliver that value, by working with the business to understand its goals, mission and focus, along with how things work behind the scenes.

What most small business owners don’t realize is that how things work in the business can profoundly affect how their clients experience the business. A great service design also addresses the client experience as it impacts the business and its employees.

At A Sense of Belonging, our focus is on collaborating with businesses to develop systems and processes that affect every aspect of the client experience, including those things the client never sees.